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A Guide to Building a Robust LinkedIn Profile in 10 Steps

Writer's picture: Shelly PetersonShelly Peterson

Updated: Jan 21


A robust LinkedIn profile is an ongoing process that requires consistency, authenticity, and strategic presentation.


LinkedIn is a powerful platform for showcasing your professional brand, networking, and career opportunities. Follow these ten steps to create a standout LinkedIn profile:


1. Professional Profile Photo

  • What to Do: Use a high-quality, professional headshot. Dress appropriately for your industry and ensure the background is simple or blurred.

  • Why It Matters: Profiles with photos receive up to 21x more views and 9x more connection requests.


2. Compelling Headline

  • What to Do: Craft a headline that highlights your expertise, role, or career aspirations. Go beyond just your job title (e.g., "Marketing Strategist | Helping Brands Grow with Data-Driven Campaigns").

  • Why It Matters: This is the first impression people have of you; make it attention-grabbing.


3. Engaging About Section

  • What to Do: Write a summary that showcases your skills, passions, and unique value proposition. Use storytelling to reflect your career journey and goals.

  • Tips: Include keywords relevant to your industry to improve searchability.

  • Why It Matters: An effective About section humanizes your profile and highlights your personal brand. Makes people feel comfortable doing business with you.  They feel like the know you.


4. Detailed Work Experience

  • What to Do: List your job roles with descriptions that emphasize achievements, not just duties. Use bullet points and quantify results where possible (e.g., "Increased revenue by 25% through targeted campaigns").

  • Why It Matters: People look for measurable impact and contributions.


5. Showcase Skills and Endorsements

  • What to Do: Add at least 5-10 skills relevant to your profession and request endorsements from colleagues or clients.

  • Why It Matters: Profiles with validated skills are more likely to appear in searches.


 6. Custom URL

  • What to Do: Customize your LinkedIn URL to include your name (e.g., linkedin.com/in/yourname). Avoid default URLs with random characters.

  • Why It Matters: It looks professional and makes sharing your profile easier.


7. Feature Section

  • What to Do: Use the Featured section to showcase portfolio work, certifications, articles, or standout achievements.

  • Why It Matters: This visual section draws attention to your most important work.


8. Strong Recommendations

  • What to Do: Request written recommendations from past supervisors, clients, or colleagues who can vouch for your skills and professionalism.

  • Why It Matters: Recommendations build trust and credibility.


9. Active Networking

  • What to Do: Regularly connect with people in your industry, alumni, or professionals you meet. Personalize your connection requests.

  • Why It Matters: A robust network increases your visibility and opportunities for referrals.


10. Consistent Activity

  • What to Do: Share articles, comment on posts, and create your own content to showcase thought leadership. Engage with your network to stay top of mind.

  • Why It Matters: Active profiles are more visible in LinkedIn’s algorithm and signal industry involvement.


Bonus Tips:

  • Stay Updated: Regularly update your profile with new achievements, certifications, or roles.

  • Analytics: Use LinkedIn's profile views and search appearance metrics to refine your strategy.

 

Building a robust LinkedIn profile is an ongoing process that requires consistency, authenticity, and strategic presentation. With these steps, you'll be well on your way to standing out in the professional world!

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