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  • Shelly Peterson

The Story Behind Your People


Storytelling can captivate customers, influence audiences, and transform your business. The power of a story is an essential business skill. Every person in your organization has a story to tell. It makes data more compelling and communication more effective. So shift the focus to the people in your organization and be amazed at the results. In Stories That Stick www.storiesthatstick.com, Kindra Hall, professional storyteller, and nationally-know speaker, reveals four types of stories to differentiate, captivate and elevate: the Value Story, to convince customers they need what you provide, the Founder Story, to persuade investors and customers your organization is worth the investments, the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

The personal brand and stories of your people can help build a robust strategy around new customer acquisition, retaining customers, increasing brand awareness, launching a new service or office location, increasing market share, attracting collaborators, entering new markets, improving internal customer service, and communications, improve stakeholder relations, secure a new job or contract.

Bringing people back to the forefront of business will build fans within your organization who wholeheartedly believe in the company's mission. "Wow," clients and customers with the quality of their team members. Make their employees feel important and valued for what they bring to the table. Help your employees connect, building loyalty and trust. Allow your talent to tell their own stories and be proud of their accomplishments.


You will be amazed at the stories that exist within your organization. Guaranteed!









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