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Personal Branding 101 - A Game-Changing Strategy





If you want to advance your career and personal life, creating a personal brand may just be an optimal strategy. Some people may think that creating a personal brand is only for people who own a business. The truth is that personal branding is essential for anyone, may it be an influencer, business coach, or simply a person who wants to share their story with the world. Personal branding can also be for entrepreneurs, public speakers, or a person who volunteers to do community work and wants to get their name out there.


Personal branding is an excellent strategy if you want to make an impact globally. For starters, personal branding is the process of marketing people and their careers as brands. It is an ongoing process where individuals continually develop and maintain their good reputation. Personal improvement is constant if you want to promote yourself, your unique combination of skills, experience, and personality.


In addition, creating a personal brand is essential because it is how people will start to find you. When you constantly tell your story and share a few snippets of your life to your followers across different social media platforms, people will start to engage, follow, and share your content actively. Over time, you will realize that you have already built a community with people who value your brand and skills and see you as an expert in the industry you are in.


In this blog, we will help you build an excellent personal brand by sharing the basic steps you should take. That way, you will have an idea of how you can stand out from everyone else and show your audience why you are worth investing in.


Basics in building your personal brand

Know Thyself

Knowing yourself is the first and most crucial step when it comes to starting a personal brand. This step will require you to reflect on yourself and get to know yourself on a deeper level. When trying to get to know yourself a little deeper, you must honestly reflect on aspirations, the skills you possess, the things that motivate you, the things that discourage you, your core beliefs and values, what sets you apart from others, your passions and goals, and many more!


You can start delving deeper into yourself by answering these questions and reflecting on them. After identifying the answers to these questions, you can start planning the goals you want to set for yourself and create a plan as to how you can get to where you want to be.


Furthermore, if answering these questions is a bit difficult for you, it would be best to ask your peers how they see and think of you. Their opinions are also helpful because they see you in a way you do not see yourself.


What’s your value proposition

After spending some time thinking about what makes you different from others, you can start planning what unique value proposition you can offer. Remember that your personal brand will not stand out if you are similar to other people out there or even get noticed by the audience. A value proposition is a short statement that sums up what you have to offer that other people do not.


It would be best to not only determine the areas that you excel in the most but also understand and take stock of them. To do this, you must go back to the strengths that you previously reflected on. Take advantage of this strength and highlight the things that you have achieved. Share your expertise. This will eventually build credibility and establish trust among your audience and potential clients.


Audience

Now that you have determined your unique value proposition, it is time to identify your target audience. Most of the time, people make mistakes because they try to appeal to the masses instead of choosing a specific niche to target. Identifying a niche is critically essential because it helps you reach out to specific target audiences who are most likely interested in what you have to offer.


Your personal niche should be well-aligned with your business or specific area of work. To identify your niche, you can start with some basic keyword research, plug in a few keywords relevant to your niche, and see which of those phrases get suggested. SEO blog and article writing is a well-defined service that you can offer to a well-defined target audience. After all, it is much easier to be an expert in a small niche than a massive one.


Optimize your social media platforms

Once you have your value proposition and target audience all set up, you can move forward and optimize a personal website. If you do not have one, it would be best to create a website immediately because your target audience will eventually need information and answers.


Your personal website must include an About page where visitors can see your interests, aspirations, and educational background. It would also be great if you have your past experiences and relevant achievements, your professional logo, testimonials from previous clients, links to your social media accounts, and of course, a clear call to action to tell them what they should do next.


Content strategy

As mentioned above, leveraging SEO blogs and articles is essential in providing valuable and genuinely helpful free content. Of course, your blogs are also proof that you know what you are talking about and showcases your expertise. When writing a blog or article, utilizing SEO keywords is necessary.


Aside from that, you can also create other content such as podcasts, online courses, infographics, videos, slideshows, and webinars. You can then share these insightful content on many platforms, including your website, online publications, email lists, YouTube, LinkedIn groups, and more!


Final Thoughts

An effective personal brand is undoubtedly a game-changer. That is why it is essential to create strategies that can articulate your skills, experience, knowledge, and overall worth in today’s competitive job market. Once you have effectively highlighted your strengths, it can help you make powerful connections that can lead to extraordinary and once-in-a-lifetime opportunities.


Moreover, remember that personal branding should always include constant personal improvement. You only get one chance to leave an excellent first impression on every person you meet, so it would be helpful if you are always in your best state and prepared to present yourself with grace. Lastly, a personal brand is the building block that will lead to success for your future. So establishing an excellent personal brand today is a vital step towards achieving all of your goals.


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