Create Your Personal Brand and Standout!

Personal brand refers to how individuals promote themselves, share their expertise and experiences that they want other people to see. It is a unique combination of an individual’s personality and professional expertise that make who they are. It is the way you present yourself to the whole world! And effective personal branding is essential to differentiate yourself from your competitors and build stronger relationships and trust with prospective investors and clients.

When creating a personal brand, individuals must highlight their strengths and passions that set them apart from other competitive individuals within the same industry. It is also crucial that you carefully plan on presenting yourself beforehand and try a few strategies that can help guarantee your success. Finally, remember that you are not the only one aspiring to create a personal brand that stands out and that there is a vast number of individuals aiming for the same goal.

We understand that developing a personal brand can be pretty challenging, so this article can be your aid! We will give you a quick rundown of the incremental steps you can take to create an authentic personal brand. So make sure to keep reading until the end!

Tips in creating a personal brand

Know thyself

To build an effective personal brand, the first step you should try is to reflect on your identity - personally and professionally. You need to figure out who you are first. To do this, you need to be introspective and list down your personal strengths and weaknesses. Besides, you can also ask yourself the following questions:

● What are the things that motivate you?

● In which areas of your work do you usually excel?

● What are the characteristics that most people compliment you about?

● Which projects usually drain your energy fast?

If you have time to answer these questions, you can ask your family, friends, and colleagues what they think of you and how they would best describe you as a person. And once you are more aware of your personality, you can decide how to brand them. Although most individuals do not want to limit themselves, focusing on one area could be the best strategy for developing a personal brand and evolving.


Once you are done getting to know yourself and your personality more, you can decide about the industry you want to be in. As mentioned, focusing on a particular area is one of the best ways to evolve over time. But how do you choose an industry that suits you? The answer is research.

You can start by mapping out the careers that you want to try, and of course, researching about the experts who are already at the top of a particular field. Then, go online and check if they have published blogs or articles and learn from them. The best way to research your desired industry is to find successful people that inspire you the most. Then examine what they are doing, how they do it, and eventually become better.

Lastly, remember that creating a personal brand that can reach the top would not be possible if you do not take inventory of who is already there.

Ask for informational interviews

Sometimes, reading blogs and informative articles of industry experts is not enough to learn what needs to be learned. In this case, you can consider reaching out to professionals and experts that you admire and aspire to become and ask for informational interviews. Although most individuals might be too shy to do this, you can gain many insights from a 20-minute interview - making it worth the try!

When you get the chance to meet them, consider asking the following questions:

● How did you break into the industry?

● What steps would you take if you were to make the transition all over again?

● Are there any professional or trade associations I should consider joining?

Prepare for an elevator pitch

Once you begin creating a concept for your personal brand, you might want to write and prepare a 30 to 60-second elevator pitch that briefly tells who you are. Preparing an elevator pitch can come in handy when you attend an informal party or networking event because you can quickly and easily describe what you do and where you would like to go in your career.

In addition, your elevator pitch should start with who you are and what you do. Then, you can include the results of your work and what makes you unique. It is also essential that you add an excellent conversation starter at the beginning to capture the attention of your listeners. Lastly, make sure to keep it short without talking too fast.

Embrace networking

Cultivating your personal brand makes it imperative to regularly and efficiently grow your professional circle. You can connect with peers, interact with new people in the industry, and meet industry thought-leaders by going to formal and informal networking events.

When you make more connections and provide value in those interactions, your personal brand is more likely to get recognized. Therefore, when you attend networking events, do not be shy to ask your fellow attendees to meet again sometime for a casual coffee chat or informational interviews. On the other hand, if you were not able to get the chance to connect at an event, do not hesitate to reach out to them via email or LinkedIn.

Grow online presence

Your online presence plays a huge factor if you want to get noticed and stand out from your competitors. Since there are various social media channels available these days, your online presence will likely look different depending on the medium you choose. Therefore, your story and brand must match across all your platforms.

Ask for help

Establishing a personal brand can be challenging and scary for some, but there will always be people who are more than willing to help you. Friends, whom you previously met from previous professional endeavors, and former colleagues and managers can endorse you and communicate your value for you. Just like the way businesses leverage customer reviews and testimonials, you can also build your credibility through the kind words and recommendations that your friends can share.

Final Thoughts

The process of creating a personal brand is crucial because every step you take can make or break your reputation. First, however, it is essential to know that an individual’s brand is not just about their online persona. Instead, it is also about how they carry themselves at home, in the workplace, in the community, and even during their daily commute.

14 views0 comments