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  • Shelly Peterson

Construction is a Relationship-Based Business. We are in the People Business.


People who focus on strategic pursuits, people who manage risk, people who cost model and estimate, people who provide safe work policies and procedure, people who design and build, people who schedule, people who procure materials and supplies, people who ensure quality, people who share operational excellence, people who lead others and recruit talent! PEOPLE who are "Younique." Each person has a brand "Younique" to only them.


We strategize about people culture, organizational structure, career-pathing and succession planning, learning opportunities, coaching, and mentoring and professional development in our organizations. We say we are a people-oriented company that is involved in the community and dedicated to the quality and professionalism of our people. We provide positive work environments, interesting and challenging work, opportunities to learn new skills, a safe work environment, professional growth, collaborative culture, approachable management, proactive communication, good internal/external customer service, and competitive pay and benefits. At the core of the business, we bring values and ethics, professionalism, attitude and energy, problem-solving skills, knowledge of our customer's business. We specialize in Jobsite performance, project financial management, construction knowledge, technical skills, and willingness to travel and relocate our teams. Is that enough?


It's no secret that the world has changed, and we see shifts in how people make decisions, both personally and professionally. Digital and social media have reshaped our world into one of micro-attention. The personal brands of your people are even more critical than ever. Brand management has become more and more important, even essential for running our business. Personal branding is the new trend in the area of brands and brand management, where we look at promoting a person and managing each aspect of their public image. Tom Peters was the first who popularized the concept of personal branding in his article "The Brand Called You." It has become increasingly important in the digital age. The premise for personal branding is that everyone has the power to be their brand.


A personal brand is associated with a level of credibility, quality, and satisfaction. Personal branding is 80% about how you work with your clients. Personal branding is the process of managing and optimizing the way you are presented to others. It sets us apart from others, what you are known for and what we are passionate about. It is essential to access, understand, lead and promote the personal brands of your people. The brands of our people are what make our business. Add personal branding to your strategic plan. It will pay off!


Be YOUNIQUE - Your smile is your logo, your personality is your business card, and how you make people feel is your trademark. No one is you, and that is your superpower.




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