Search

10 Steps to Building a Successful and Effective Personal Brand


They say being authentic and straightforward are two of the main elements contributing to your personal brand's success. However, you must keep in mind that building a personal brand will require you to take full responsibility for how you present yourself to other people. By positioning yourself as an expert in your niche, your reputation as a leader will significantly increase and help you grow your career and social following.

Thus, showcasing your traits and skills and building a solid online presence is essential to build a brand that resonates with diverse audiences. But, what are the other necessary steps you can take to ensure that your personal brand will stand out among the rest? In this blog, we will be providing you with ten steps to help you build a successful and effective personal brand.

10 Steps to Build a Successful and Effective Personal Brand

Determine and Prioritize Your Values and Passion

An individual's values play an essential role in how they live their lives and do their work. These values are the core of who a person is, and it helps determine their priorities. When building a personal brand, prioritizing your values can help you begin to assess your brand's vision.


In addition, you should also determine your personal and professional passions and identify if it overlaps with your values. That way, it would be easier to decide where you want to be in the next following years and create a realistic career path.


Understand Why You are Building a Personal Brand

After you have effectively determined and prioritized your values and passion, the next step would understand why you are building a personal brand. Make it clear why you want to pursue it and how it can be helpful to you. You should also be able to identify the specific reasons you want to create a strong brand. It would be much easier to map out the steps that you will need to take to achieve your goals.


Identify Your Key Traits

To establish a position in the particular industry you are in, you need to identify the key traits that can help you stand out from the crowd. These elements can be the unique traits that shape who you are.


Suppose you find it hard to determine which traits you possess. In that case, you can always opt to take personality test to assess your personality and gain further insights into how agreeable, extroverted, and open-minded you are.

Develop Your Personal Image

Once you have identified your values, passion, and critical traits, you can start developing your personal image and showcasing them to your audience. To start doing this, you can take a professional headshot and use them on your social profiles, such as LinkedIn, or in your company profile. Then, you can cultivate a unique email signature. Remember that your email signature should contain relevant information such as your contact information, social media icons, your company, website, and the like.

Identify Your Target Audience

People have different personalities and preferences, making it impossible to please all of them. So, instead of appealing to everyone when building a personal brand, why not define a target audience most likely to show interest in what you do? That way, you only invest your time, effort, and resources in people who can give you your desired outcome.


Your target audience can be the people who will pay you - either your boss, investor, client, or basically anyone in charge of your career's next step. You can create a description of these people and identify their personal and professional motivations. That way, you can better understand their goals and how you can contribute to achieving them. And in return, they would also help you meet your goals.


In addition, your target audience can also be your supporters. These are the people for whom you create your messages for. They can also be peers who help you get to where you want to go and achieve whatever goals you have.

Build Your Online Presence

Once you have successfully identified your target audience, you can finally start getting your voice heard from different platforms. You can create an online profile with a .com/.me and get active on Twitter, Instagram, Facebook, LinkedIn, and the like to start establishing your brand.


First step when creating an online profile, you must secure a username and URL that best fits your brand before anyone else does. After that, you can start focusing on LinkedIn first since it is one of the best places to look for clients and grow your job standing. You can then look at other major social media channels like Twitter, Instagram, and Facebook. Lastly, it would help if you also made time to build your website or hire a professional who can do the job for you.


Write Blogs

When building a personal brand, writing blogs and posting them on your website is one of the most effective ways to gain followers and self market. Once you have established a good number of followers on your social profiles, you can start blogging to develop a lasting personal brand. You can also leverage this to increase traffic and help you get found easily on the internet.


Writing blogs is not only good for search engine optimization (SEO), but it can also help you gain more followers online. To do this, you can either write about particular influencers and get them to share your content, take advantage of the social sharing buttons on your blog, join the right online communities, and syndicate or repurpose your content.


Find Your Brand Story and Create Your Framework

Before you can share your story with the world, it would be best to identify what you will be known for and what will make you stand out from your competition. This is why it is essential to develop a deep understanding of personality and identity.


Creating a good brand framework will significantly help if you recall your overall brand purpose, core values, or the things you stand for and determine the functional and emotional benefits you can bring to your customers.

Additionally, you can also include the hard skills that you can bring to the table. These hard skills can either be writing, coaching, and mentoring, marketing, and the like. Then, to support these claims, you can list all of your previous achievements, awards, degree, and critical examples of your work.

Assess Your Personal Brand

Now that you have created a story and framework, the next step would be assessing your brand. You can search yourself on Google, Facebook or LinkedIn to see how your audience sees your online profile. It would often be best if you create a separate profile for personal and professional purposes.

Share Your Brand Story with the World

Now that you have taken all the necessary steps, the last step is to share your brand story with the world. But, bear in mind that it is not only about what you say; instead, it is about how you deliver it. So it is imperative that you create an appealing look and feel on your platform and use a consistent brand voice on all of your online platforms.

28 views0 comments